About Periscopify.
Why we exist.
Most companies have no idea what AI says about them.
They spend millions on content, positioning, and visibility. They track clicks, traffic, and rankings. But no one checks what matters most right now: what ChatGPT says when a buyer asks for a vendor in their category.
The answer is often brutal. AI recommends the competitor. It gets the name wrong. It doesn't mention them at all. And the company has no idea it's happening.
That's the observation that started Periscopify.
How it started.
Thomas and Erlend met for coffee in early 2025 and realized they'd been seeing the same problem from inside their own companies. Caroline had seen it from the agency side. Brand positioning suddenly meant something completely different. With Henrik joining the team, the commercial and strategic strength was complete.
Together, they form a multidisciplinary leadership team united by the belief that AI visibility now requires a methodical and transparent approach.
The team.
Thomas Dehli Cleve
CEO and Co-founder
Serial entrepreneur with a background in IT, software, and marketing. Founded Digital Thinking, which provides senior IT and AI talent to Norwegian businesses through a curated network of consultants. Believes AI visibility is something the leadership team needs to own, not a marketing project.
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Erlend Førsund
CMO and Co-founder, Chairman
22+ years in B2B marketing, positioning, and content. Former CMO at Spring Agency and Head of Marketing at MarkedsPartner, where he led the inbound marketing push that helped double both revenue and team size. Runs Førsund Consulting as an advisor and ghostwriter for B2B leaders. Owns Periscopify's methodology and insight framework, and has been close to the product since day one.
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Caroline Bræin Klette
COO and Co-founder
Nearly 20 years working with brand, communication, and digital strategy. Digital strategist and co-owner at Krible in Lillehammer. Regularly speaks and runs workshops on brand building, and hosts Periscopify's podcast Periskop. Responsible for operations and leads the partner program. Where strategy meets the everyday.
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Henrik Ottersen
Partner & Commercial Director
Growth and marketing leader with over 25 years of experience, including 10 years as a journalist and deep experience with digital strategy, content, and B2B growth in SaaS companies. Henrik leads the commercial efforts and ensures that Periscopify's methodology creates real business value and growth for our customers.
LinkedInWhat we do.
We show you exactly how AI talks about your company today, and what you need to do to change it.
Which prompts trigger recommendations. Where you show up, and where you're invisible. Who gets recommended instead, and what they've done differently.
Then we hand you a prioritized action plan. Some companies take it from there. Others want us to do the work, so we do it. Structure, content and technical foundation in place, in a project with a clear end.
We measure across the leading AI models, continuously. You don't get one report and a goodbye. You get ongoing insight that tracks how AI changes its mind about you over time.
What makes us different.
Most companies get a list of what's missing. We can do something about it.
Why weren't you recommended? Which authority signals are missing? What does the competitor have that you don't? And most importantly: what do we do now to change it?
We work as one team across marketing, strategy, and engineering. What we see in the data connects directly to what you're doing in the market. No generic advice. Just what moves you from invisible to recommended.